Geo-demographics
\ˈʤioʊ\-\ˌdɛməˈgræfɪks\
The classification and analysis of people based on where they live. This approach is widely used in market research, public policy, and financial services to understand population characteristics and consumer behavior.
Geo-demographic models often address data such as ZIP codes (in the US), postal codes (in Canada) or postcodes (in the UK) to group individuals into segments with similar socio-economic, lifestyle, or behavioral traits. These models help organizations tailor products, services, and communications to specific geographic populations.
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